Small Business Spotlight: DD Pro

As the world struggles to maintain (and create) normalcy, and with millions of Americans out of work, we believe that supporting small businesses is a great way to take action and make a big impact. Every Saturday, WDID features a company that we love in the Small Business Spotlight series. Today's focus is on the gorgeous hair, makeup, and image consulting company, DD Pro.

DD PRO

Hair, Makeup, Image Consulting


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Founders Deja "The Lady Deja" & Dee Trannybear

What is DDPro?

Our mission is to empower Queer and People of Color communities, especially Trans & Nonbinary folks of color, with A-list hair, makeup, and production services. By supporting marginalized talent in front of the camera and providing compassionate care behind the scenes we are proudly shifting the culture of every set we touch! In order to have authentic representation, it is crucial to have TGNC people in leadership positions. Providing inroads for a seat at the table is the only way to truly uplift Queer, Black and Brown people so that we can build our own generational wealth.

What is the story of your business?

DDPRO is a concierge Hair, Makeup, and Image Consulting company led by Deja “The Lady Deja” Smith and Dee TrannyBear.  DDPRO’s aesthetic lies at the intersection of fashion, art, gender, and performance; all of which continually influence this dynamic team. Our company perspective is driven by the co-founder's trans, ethnic and national identities. Deja, a descendant of American slavery, and Dee a recent American émigré from Germany working together to attain the great “American Dream.”  DDPRO combines all of their intersectional experiences to produce art that changes the narrative surrounding marginalized people, serves the queer community and shifts the beauty paradigm towards authentically inclusive and affirming media.


DDPRO’s client roster is a mélange of unique tastemakers and ambassadors for change. We proudly work with actor/activist Laverne Cox, internationally acclaimed painter, Kehinde Wiley, performance artist Alok Vaid-Menon and many other influential leaders across industries. 

Recent endeavors have led to crossover opportunities for the brand outside the world of Makeup and Hair Styling. Beginning in 2018, Dee Trannybear represented the beauty of non-conformity as a model for the NYC PRIDE campaign and Dapper Q fashion show. Deja was awarded the 2018 Callen-Lorde Community Health Center, Transcendence Award for advocacy through art. In June of 2019 DDPROs talents were on display as Dee led the hair design and styling for the NYC World Pride campaign. In the Stonewall50 World Pride Parade, The Lady Deja drove the first grand marshall car which was in honor of LGBTQ rights pioneers Marsha P Johnson and Sylvia Rivera. Presently, both Dee and Deja serve as advisory council members for the Ackerman Foundation's, Gender and Family Project. The team has also moderated and spoken on several panel discussions regarding gender, violence, equity, and equality for organizations such as Flux, The Phluid Project, Dance/USA, and the Association of Performing Arts Professionals (APAP).

DDPRO was thrilled to end 2018 in collaboration with Fluide Beauty on their “Chosen Family” holiday campaign. Equally as exciting is completing 2019 with the self-produced “They Power” 10-page spread in Gay Times Magazine, commercial ad campaigns with H&M and Smirnoff, and an Emmy Award nomination for Best Makeup on the FX series Pose.


What is the best way for people to help your business during Covid Closures?

We have a fundraiser going at the moment, to help our company which has been adversely affected by Covid-19.


Anyone interested in donating, we use CashApp: $DDPROSTUDIO, Venmo: @Double-D-Production, Zelle: Info@dd-pro.com, PayPal: Info@dd-pro.com


*Action Step*: Donate to DD Pro to help support their work and art in this trying time.

Where can we find you?:

The DDPro team consists of queer creatives that work with us as independent contractors.

The DDProStudio is located in the Upper Manhattan neighborhood of Washingon Heights.


Website: www.DD-Pro.com

Instagram: @Double_D_Production

Facebook: www.Facebook.com/2DProduction

Twitter: @DDProINC


Double D Production I, LLC (Dba, DDPRO Inc) incorporated in New York in 2013 and California in early 2016.


Editor's note:

I first met Dee and Deja about three years ago while working with the Gender and Family Project on their annual gala "Night of 1000 Genders". Seeing their artistry, professionalism, and talent in person is nothing short of magic. Their work and talent should be celebrated and supported at every possible opportunity and if you're able to toss them a coin or two during these trying times, I can say with all heart and assuredness, it is money well shared.

-David Kimple

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What Do I Do? is a podcast and blog about current events for folx who want to get involved. The goal of “What Do I Do?” is to use levity and brevity to identify approachable ways for folx to take action during a time where the world’s issues are very overwhelming. We talk about one thing happening in the world (social issues, politics, current events) and finish by identifying specific action steps a person can use to get involved whether they are physical, financial, emotional, or other.


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Photo Credits in order of appearance:


The Lady Deja and Dee Trannybear by Sophy Holland 

Laverne Cox for Cosmopolitan by Marc Baptiste

Manila Luzon by Harold Julian 

Alok V Menon by John Keon

Joslyn Defreece by Linus Ignatius 

NYC Pride by Mamadi Doumbouya

MadeToModel (group pictures of trans women) by Katie Levine

BTS photos by William Nazareth 

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